Seagram’s 7

Head of Creative: Matt Creamer
Creative/CW: Justin Cannon
Producer: Olivia Impatore
Director: MAMA from WW7
Editor: Ryan Steele
Role: Art Direction / Concepting

Supporting dive bars is about as important as cause marketing gets. But after more than a year spent drinking alone at home while watching Chopped reruns in our socks, will we remember how to exist in dive bars like normal humans? In observance of national dive bar day (an actual holiday), we teamed up with certified dive bar expert, Iliza Shlesinger, to help regulars confidently support the places they’ve gone far too long without.


Launching Film - Order :30s



Instruction Videos :15s




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Creativity, Adweek

New York, Toronto