Vaseline
CCO, Ogilvy Canada: Francesco Grandi
ACD/Copy: Ian Dunlop
Art Director: Pedro Minari
Design Director, Ogilvy NY: Hernan Ibanez
CCO, Ogilvy Singapore: Nicolas Courant
Production, In-game: Umi Games
Production, 3D: Dogsled Studio
Production, editorial: Sailor Studio
Role: Concept / Art Direction
CCO, Ogilvy Canada: Francesco Grandi
ACD/Copy: Ian Dunlop
Art Director: Pedro Minari
Design Director, Ogilvy NY: Hernan Ibanez
CCO, Ogilvy Singapore: Nicolas Courant
Production, In-game: Umi Games
Production, 3D: Dogsled Studio
Production, editorial: Sailor Studio
Role: Concept / Art Direction
Blue light penetrates skin even deeper than UV rays, and no one spends more time exposed to it than gamers. To raise the awareness, and provide a sollution to protect the gamers, we partnered with Vaseline to launch a new product designed to protect them from the invisible threat.
The twist? We took an already existing outdoor skincare product and reskinned it for indoors.
Case Video
Game Trailer
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