MetLife
Chief Creative Officer: Fred&Farid
Creative Director: Laurent Leccia, Joel Lundblad
Copywriter: Ranjana Naik
Role: Concept / Art Direction / Design
Chief Creative Officer: Fred&Farid
Creative Director: Laurent Leccia, Joel Lundblad
Copywriter: Ranjana Naik
Role: Concept / Art Direction / Design
MetLife reached out to us to create a different experience for their 2019 annual report.
Since it was all about employees, we wanted to put employees in the middle of their B2B strategy by using the employees in the centre of everything we do.
We created 10 documentaries about their real stories and an interactive website for a digital experience where people don't have to read all the reports in numbers but listen to the real stories behind them.