https://jackjungho.com Jack Hwang Fri, 09 May 2025 02:55:09 +0000 https://jackjungho.com en https://jackjungho.com/Black-Owned-Friday Sun, 12 Mar 2023 00:18:03 +0000 Jack Hwang https://jackjungho.com/Black-Owned-Friday Google The Team: Rafael Rizuto, Amani Duncan, Kasia Canning, Estefanio Holtz, Yohan Daver, Sapna Ahluwalia, Hernan Ibanez, Melissa Cahoon, Karley Edwards, Madeline Birkhold, Timanni Walker, Victoria Neal, Luis Tapia, Yuan Guo, Sam Petersson, Chris Ribeiro-Totzke, Yamoaa Gyimah, Beiyi He, Daniella Vargas, Jonathan Toto, Miranda Baylor, and my partner in crime, Jesse Custodio. Director: Charles ‘Chas’ Todd Production: Scheme Engine Role: Concept / Art Direction We were briefed to give a fresh touch to continue the platform Google Black-Owned Friday for it’s third year. We landed on “It’s your choice to make everyday Black-Owned Friday” and created an interactive video where every product appeared throughout your choices are shoppable. Experience the full version here. Case Video Non-Interactive Video Featured One Show, Clio, D&amp;AD, Cannes, Webby,&nbsp;Rolling Stone, WSJ, LBBOnline, VIBE, Muse by Clio https://jackjungho.com/Screen-Block Fri, 09 May 2025 02:55:09 +0000 Jack Hwang https://jackjungho.com/Screen-Block Vaseline CCO, Ogilvy Canada: Francesco Grandi ACD/Copy: Ian Dunlop Art Director: Pedro Minari Design Director, Ogilvy NY: Hernan Ibanez CCO, Ogilvy Singapore: Nicolas Courant Production, In-game: Umi Games Production, 3D: Dogsled Studio Production, editorial: Sailor Studio Role: Concept / Art Direction Blue light penetrates skin even deeper than UV rays, and no one spends more time exposed to it than gamers. To raise the awareness, and provide a sollution to protect the gamers, we partnered with Vaseline to launch a new product designed to protect them from the invisible threat. The twist? We took an already existing outdoor skincare product and reskinned it for indoors. Case Video <img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/f3f0d3b1f520b24c6a8b95d83ccaccb54b2905c91d653a39541cc9873e363ec5/Talon-eSports-Partnership-4.jpg" data-mid="232982325" border="0" src="https://freight.cargo.site/w/800/i/f3f0d3b1f520b24c6a8b95d83ccaccb54b2905c91d653a39541cc9873e363ec5/Talon-eSports-Partnership-4.jpg" /> <img width="4928" height="3264" width_o="4928" height_o="3264" data-src="https://freight.cargo.site/t/original/i/5dc4d57b2ec807b5f3e7c9c080ad5bd72e38b45e92276263fc05c6ece41a2792/IMG_01.jpg" data-mid="232982323" border="0" src="https://freight.cargo.site/w/1000/i/5dc4d57b2ec807b5f3e7c9c080ad5bd72e38b45e92276263fc05c6ece41a2792/IMG_01.jpg" /> <img width="4928" height="3264" width_o="4928" height_o="3264" data-src="https://freight.cargo.site/t/original/i/a14a7115803923e15d74db43ad6bd15b66a5b8626977c1b473d92402aa445321/IMG_02.jpg" data-mid="232982326" border="0" src="https://freight.cargo.site/w/1000/i/a14a7115803923e15d74db43ad6bd15b66a5b8626977c1b473d92402aa445321/IMG_02.jpg" /> <img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/6023f88d587ce1293db5142dc211bfc4f32c3364bf33ab4b4f866fc27d211414/Talon-eSports-Partnership-3.jpg" data-mid="232982324" border="0" src="https://freight.cargo.site/w/800/i/6023f88d587ce1293db5142dc211bfc4f32c3364bf33ab4b4f866fc27d211414/Talon-eSports-Partnership-3.jpg" /> Game Trailer Vaseline x Talon E-sports Partnership https://jackjungho.com/Loud-And-Clear Sat, 10 Oct 2020 20:17:34 +0000 Jack Hwang https://jackjungho.com/Loud-And-Clear Stoli Vodka Chief Creative Officer: Farid Mokart &amp; Fred Raillard Executive Creative Director: Laurent Leccia Producer: Amanda Van Caneghem Jr. Creative: Kate Kim Director: We Are From LA Director of Photography: Rachel Morrison Role: Art Direction / Design For a new brand refresh of the long lasting Vodka brand Stolichnaya, we introduced a new tagline, "Make it Loud and Clear" to create a campaign platform where artists can collaborate to express themselves. First film and print ads were a result of collaboration between WFLA, Rankin, and Hans Zimmer, and mural artists and designers joined the collaboration after the first launch of the campaign. <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/df9e5688aa07d940f73268a2a0a4ec621fd5bee15b551dd3d6af0eb5257135e0/1-21002921.jpg" data-mid="85216543" border="0" src="https://freight.cargo.site/w/1000/i/df9e5688aa07d940f73268a2a0a4ec621fd5bee15b551dd3d6af0eb5257135e0/1-21002921.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/24d5b3ce386d8122cbc13f28dc5127c95d7ec687eafe1b3de1d98f3b7f522796/2-21002948.jpg" data-mid="85216544" border="0" src="https://freight.cargo.site/w/1000/i/24d5b3ce386d8122cbc13f28dc5127c95d7ec687eafe1b3de1d98f3b7f522796/2-21002948.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/9f8d512e4e7f56d2a879b42c6a375beabe88e4a58da8ffd4442f5f633d518b57/3-21002919.jpg" data-mid="85216545" border="0" src="https://freight.cargo.site/w/1000/i/9f8d512e4e7f56d2a879b42c6a375beabe88e4a58da8ffd4442f5f633d518b57/3-21002919.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/20c085ee270ea31d78a500d440af50c1d3f7a4b6581312b196cac6376c220652/4-2100295.jpg" data-mid="85216546" border="0" src="https://freight.cargo.site/w/1000/i/20c085ee270ea31d78a500d440af50c1d3f7a4b6581312b196cac6376c220652/4-2100295.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/11b5543755305086a12d330c6ab75ccfbd7b634213ad196c8f83061be387db74/5-21002945.jpg" data-mid="85216547" border="0" src="https://freight.cargo.site/w/1000/i/11b5543755305086a12d330c6ab75ccfbd7b634213ad196c8f83061be387db74/5-21002945.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/6b657fbf845ba39097608e964a42c9770a686cd372f5b8acb60039c79bd07ac5/6-21002937.jpg" data-mid="85216548" border="0" src="https://freight.cargo.site/w/1000/i/6b657fbf845ba39097608e964a42c9770a686cd372f5b8acb60039c79bd07ac5/6-21002937.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/6440c250059cbe2c7ec17f79d91981f46148b7f8591befcc73e477d0f2e44ef3/7-21002943.jpg" data-mid="85216549" border="0" src="https://freight.cargo.site/w/1000/i/6440c250059cbe2c7ec17f79d91981f46148b7f8591befcc73e477d0f2e44ef3/7-21002943.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/b30fe8d4c400c999796a3ad70bad2fbde8c66c1c48d87fdd5e279d217d134907/8-21002916.jpg" data-mid="85216550" border="0" src="https://freight.cargo.site/w/1000/i/b30fe8d4c400c999796a3ad70bad2fbde8c66c1c48d87fdd5e279d217d134907/8-21002916.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/4599433dd87b1d1cd44f321d9319f5cbd17c638c9c93e2260da624990e538c48/9-21002951.jpg" data-mid="85216551" border="0" src="https://freight.cargo.site/w/1000/i/4599433dd87b1d1cd44f321d9319f5cbd17c638c9c93e2260da624990e538c48/9-21002951.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/14e6692938d0a71743930c8f3a1d3d713f417ea8d45e207906604faf739fb112/10-21002946.jpg" data-mid="85216552" border="0" src="https://freight.cargo.site/w/1000/i/14e6692938d0a71743930c8f3a1d3d713f417ea8d45e207906604faf739fb112/10-21002946.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/88ddc15fe395bf456982f68b7491317eec8e83f6e2070c9e7c7c44dd5c352903/11-21002903.jpg" data-mid="85216553" border="0" src="https://freight.cargo.site/w/1000/i/88ddc15fe395bf456982f68b7491317eec8e83f6e2070c9e7c7c44dd5c352903/11-21002903.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/b0f88170d7f31bc9d71896e16f969ab122ea2354a00c02f8dcee3ab088472fda/12-21002904.jpg" data-mid="85216554" border="0" src="https://freight.cargo.site/w/1000/i/b0f88170d7f31bc9d71896e16f969ab122ea2354a00c02f8dcee3ab088472fda/12-21002904.jpg" /> Featured Fast Company,&nbsp;Graphic Design USA,&nbsp;Shots,&nbsp;The Drum,&nbsp;Adweek https://jackjungho.com/The-Unseeable-Billboard Wed, 25 Sep 2024 14:11:42 +0000 Jack Hwang https://jackjungho.com/The-Unseeable-Billboard TD Invent CCO: Francesco Grandi ECD: Randy Stein Creatives: Phill Gull, Helen Giles, Pedro Minari Creative Interns: Jessie Montalbo, Kailin Zhang Illustration: Paul Scott Canavan &amp; Black Madre Video Production: Hogarth Role: Concept / Creative Direction / Art Direction TD created a digital plug-in that turn any websites into more accessible for neurodivergent people. They launched it for their internal colleagues first, then they wanted to share it for free to anyone in needs. So the first thing we thought was, ‘how about we make a billboard that’s only readable to those who needs this extension?’ To make it happen, we reverse engineered ‘Ishihara Plates,’ that’s used for finding colour blindness, to hide message into our billboard so only colour blind can read. Case Study <img width="5712" height="4284" width_o="5712" height_o="4284" data-src="https://freight.cargo.site/t/original/i/39385f34af50d0a5f7787ea01fb49bc7c7f10fe33861f8383f1a5a17234e4353/IMG_3309.jpg" data-mid="218670897" border="0" src="https://freight.cargo.site/w/1000/i/39385f34af50d0a5f7787ea01fb49bc7c7f10fe33861f8383f1a5a17234e4353/IMG_3309.jpg" /> FeaturedCampaign Canada, Marketing Dive, Media Post https://jackjungho.com/Keep-The-Dive-Alive Thu, 24 Jun 2021 12:45:36 +0000 Jack Hwang https://jackjungho.com/Keep-The-Dive-Alive Seagram’s 7 Head of Creative: Matt Creamer Creative/CW: Justin Cannon Producer: Olivia Impatore Director: MAMA from WW7 Editor: Ryan Steele Role: Art Direction / Concept Supporting dive bars is about as important as cause marketing gets. But after more than a year spent drinking alone at home while watching Chopped reruns in our socks, will we remember how to exist in dive bars like normal humans? In observance of national dive bar day (an actual holiday), we teamed up with certified dive bar expert, Iliza Shlesinger, to help regulars confidently support the places they’ve gone far too long without. Launching Film - Order :30s Instruction Videos :15s Featured Creativity, Adweek https://jackjungho.com/100-Years Sat, 10 Oct 2020 20:57:28 +0000 Jack Hwang https://jackjungho.com/100-Years Louis XIII Chief Creative Officer: Fred &amp; Farid Executive Creative Director: Laurent Leccia Associate Creative Director: Michael Hess Role: Art Direction / Design My creative director gave me a chance to jump on a following up project that was highly awarded. I was helping on finding art direcitons and design guidelines for the campaign. Featured Forbes,&nbsp;GQ,&nbsp; Buzzfeed,&nbsp;HIGHSNOBIETY,&nbsp; VOGUE,&nbsp; Skift,&nbsp;AdAge https://jackjungho.com/The-Silent-Night Wed, 03 Jan 2024 16:05:26 +0000 Jack Hwang https://jackjungho.com/The-Silent-Night KFC Creative Director: Joel Holtby, Dhaval Bhatt, Cindy Marie Neverro,&nbsp;Domenique Raso ACD / Copy: Kyla Galloway Producer: Rachel D’Ercole Director: Rodrigo García Saiz Production: Frank Content Editor: Marcus Barrie Music / SFX: Tyson Kuteyi / Grayson Music Group Role: Concept / Art Direction While every brands are making noise during the holiday, as a iconic brand for an iconic time, we used iconic holiday music, Silent night, to remind people ‘If your meal is great, you don’t need a sound to complement.’ Brand Sandwich https://jackjungho.com/The-100 Sat, 10 Oct 2020 20:17:36 +0000 Jack Hwang https://jackjungho.com/The-100 MetLifeChief Creative Officer: Fred&amp;Farid Creative Director: Laurent Leccia, Joel Lundblad Copywriter: Ranjana Naik Role: Concept / Art Direction / Design MetLife reached out to us to create a different experience for their 2019 annual report. Since it was all about employees, we wanted to put employees in the middle of their B2B strategy by using the employees in the centre of everything we do. We created 10 documentaries about their real stories and an interactive website for a digital experience where people don't have to read all the reports in numbers but listen to the real stories behind them. https://jackjungho.com/Open-Wonder Sat, 10 Oct 2020 20:17:35 +0000 Jack Hwang https://jackjungho.com/Open-Wonder AndroidCreative Director: Laurent Leccia Associate Creative Director: Michael Hess Senior Copywriter: Adriana Leite Production: Psyop Role: Concept / Art Direction We started by designing a new Android for Android Oreo as an installation, and it ended up becoming a first superhero movie from Google Android. My first pencil drawn doodle in advertising ended up becoming a superhero sculpture in Mountain View. https://jackjungho.com/Severance-Pay Sat, 10 Oct 2020 21:29:34 +0000 Jack Hwang https://jackjungho.com/Severance-Pay Severance PayRole: Original story writing collaboration with Jade Hong Directors: Joon Ahn, Youri Hwang This film was originally written by me and Jade. We wanted to show how important it is to have retirement 'plans'. Instead of approaching with advertising, we decided to write a short story where a person's age goes backward by spending his severance pay.